As someone who has been a consultant and a coach in both the business and sports worlds, I’ve often been asked, as well as pondered myself, the difference between a coach and a consultant. Is it just semantics, or is does an important difference exist that we should be aware. And for our purposes here, when is one better than the other?
What is a Consultant?
Generally speaking, a consultant is hired to analyze a specific situation, and to then give recommendations for, and/or to do the work, as it relates to the issue being addressed. An example of a typical marketing consultant interaction is when a company wants to create a new marketing program and they hire a consultant to craft the strategy and create the various materials, be it copy or logos or auto-responder series or presentations. Then the company is given the program to implement, sometimes with on-going support from the consultant. But how is a coach different?
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THE FIRST STEP IS THE HARDEST
The first anything is always challenging. I can only imagine the trepidation Barack Obama must have felt 5 minutes after taking the oath. Terrifying. And so it is with this first post to the new site for Quantum Leverage.
I gave great thought to what would be a worthy topic for the first post. I should be profound and witty, all-encompassing yet focused, long on brilliance and short on crappola.
But after considerable pondering of a stressful variety, I decided it was best just to do it. Kinda like losing your virginity. Best not to worry that you will be great, better to just get it over with, learn something, and move on to the next one where, with any luck, you’ll be a bit better.
Welcome to Quantum Leverage. This site is here to help you grow your brand, build your business, and improve your life by giving you insights into how to achieve the most with the least effort, time and expenditure of resources. Your comments are encouraged; please help us make this site rock!
— Craig Allan Teich
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